Turning a Project into a Business Development Powerhouse

Every major project your firm takes on has more potential than the final deliverable or the project sheet. A high-profile project can showcase expertise, build trust, and open doors to future work—if you leverage it strategically, and you don't have to wait until the project is finished to start. This upcoming video explores how to turn day-to-day project activity into business development momentum, from capturing insights to creating shareable success stories. Instead of waiting for marketing teams to “package” the results, you’ll learn to highlight your project’s value in real time and make it a business development powerhouse.

Big projects carry hidden business development potential—if you know how to uncover it. This exercise pushes you beyond routine project delivery, guiding you step by step to identify promotional angles, client-relationship touch points, and reputational wins embedded in your work. You’ll practice re-framing day-to-day tasks as opportunities to enhance visibility, strengthen client confidence, and build a stronger market profile. By completing this activity, you’ll see firsthand how your projects can be more than deliverables—they can become engines for positioning your team and firm for future success.

Don’t let your project files gather dust once delivery is complete. This template provides a structured way to record the stories, achievements, and key differentiators in your projects while they’re still unfolding. Use it to gather data, testimonials, visuals, and lessons that can be transformed into proposals, presentations, and client conversations. By using this tool regularly, you’ll build a library of business development assets tied directly to your project work, making each assignment a springboard for reputation, relationship-building, and new opportunities.

Cross-functional discussions and leadership meetings often call for “more business development,” but rarely provide the how. This Twennie prompt set closes that gap with five categories of repeatable activities designed to weave business development into everyday project work. From quick client debriefs to storytelling exchanges across teams, these prompts help you continually build visibility, trust, and connection while managing projects. They’re small enough to act on weekly, yet powerful enough to reshape how your projects fuel growth. Over time, they pack down the path between delivery and development.